When I started Moran Publishing, I geared most of my efforts towards online and selling e-books through Amazon, partly on the myriad of stories from other authors telling me that's how books are getting sold nowadays in America. I published my first book, ELLA, last fall through Amazon - e-book first - to very limited success. However, when I released the paperback version of the book a month later - the response and demand was overwhelming. I physically couldn't keep the book in stock so many wanted signed copies.
This leaves me with a dilemma I haven't fixed as of yet. Seeing as my original business plan was to sell e-books online and that simply isn't how things are working for me - the question is - what now?
Readers have told me again and again - they desire paperbacks - and quality ones at that. The paperback version of ELLA is no trade paperback - it's printed on thick, cream paper for ease and enjoyment of the reading, with suitably large font. To repeat what I said above - the response to this type of product has been overwhelming. People again and again say - I want books like THAT!!
No, the readers aren't just talking about more Ella stories or more of my own fiction. Readers keep telling me to produce more high quality paperbacks. Books with quality paper, beautiful art covers, and well-produced final product.
The question I have for all the writers/readers out there - Where do I sell these products? With so few bookstores out there, how does one sell paperbacks? What's more - where does a publisher sell high quality 'art house' paperbacks? (For lack of a better term)
Tell me your ideas in the comments section.
My idea is to rent a physical space and sell art-house quality paperbacks and hardcovers from a consortium of writers - call this group of writers the collective.
What do you think?
Stephen John Moran