If you are long Apple from much lower levels, there isn't anything wrong with taking profit and protecting your wins. Remember, hogs get slaughtered. Don't be greedy. If you bought at 90, hit that cash register IF you are afraid of short term movements. However, if you are a long investor - do nothing I say. HOLD and ride the short term volatility and look for an opportunity to put more money to work.
Short term rating - HOLD
Long term rating - BUY