Analysts are expecting 1.27 a share, down from 1.52 a share reported in same quarter a year ago. If MCD can reach this number and not have any more disappointment - the big question will be guidance on the conference call post earnings release. I look for analysts to push for guidance regarding the all-day breakfast initiative and clarification on how that's being received by franchises.
Watch for new highs if earnings are viewed in the positive and look for a break below 100 if a miss is reported.
Short term rating = HOLD
Long term rating = HOLD